Building on the success of the Far East Guide, this Tiger beer ‘Massage pack’ offered an immersive exploration of Far Eastern rejuvenation techniques – from Chinese acupressure to Japanese Reiki – framed through the concept of recharging with Tiger Beer.
The campaign blended illustration, photomontage, and refined graphic design to create a tactile, visually engaging experience that was both informative and aspirational.
Project contributions:
Art direction, Graphic design, Illustration, Photomontage, Print
Art direction, Graphic design, Illustration, Photomontage, Print
