Project contributions: Branding & identity design, Label design, Graphic design, Art direction.
Navygrey – The Art of a Well-Made Jumper.
A 20 year quest to find the one. Unable to find that perfect navy jumper owned by her mother, and following multiple chats over many years with friends who had the same frustrations, Rachel decided to set up NavyGrey.
Working directly with Rachel, we developed an identity as well as look and feel that has a sense of history/heritage whilst still feeling modern. The hand-drawn underline (within the logo and as a design element throughout its website and marketing collaterals) provides an organic quality and human touch to the brand.