Navygrey – The Art of a Well-Made Jumper.
After a 20-year quest to find the perfect navy jumper – like the one her mother owned – Rachel, inspired by conversations with friends who shared the same frustration, decided to create NavyGrey.
Working closely with Rachel, we developed a brand identity and visual language that balances a sense of heritage and history with a modern, contemporary feel. The hand-drawn underline, featured in the logo and across the website and marketing collateral, adds an organic, human touch, reinforcing the brand’s warmth and craftsmanship.
Project contributions:
Branding & identity design, Label design, Graphic design, Art direction.
Branding & identity design, Label design, Graphic design, Art direction.
Navygrey brand identity guidelines
Navygrey website
Navygrey website: navygrey.co
