Magazine Advertising Campaign for Tabbah Fine Jewellery & Watches
To celebrate the artistry and craftsmanship of Tabbah’s collections, we developed a magazine campaign that elevated the presentation of their jewellery beyond traditional product photography.
Existing product images—shot from the front or at an angle—were reimagined through bespoke watercolour illustrations, allowing each piece to be showcased with elegance while also conveying design intent and how the jewellery is worn.
Collaborating closely with the client, I produced a series of draft concepts before commissioning the brilliant watercolourist Jason Siew to bring the illustrations to life. These artworks were then translated into refined single and double-page spreads, resulting in a campaign that harmoniously blends artistry, editorial sophistication, and luxury brand storytelling.
Project contributions:
Art direction, Graphic design, Print.
Art direction, Graphic design, Print.
