FUN, the pioneering Chinese streetwear brand established in 1985, has become an iconic choice for millennials seeking bold, culturally resonant fashion. For their debut at ComplexCon 2017 (the premier festival celebrating pop culture, art, fashion, music, and lifestyle in Long Beach, California) we created a bespoke event logo lock-up and promotional posters that captured the brand’s irreverent energy and contemporary edge.
The design and illustrations translated FUN’s streetwear ethos into a visually striking, immersive identity, ensuring the brand made a memorable impact in a global, trendsetting context.
Project contributions:
Illustration, Poster design, Exhibition graphics, Print, Branded giveaways
Illustration, Poster design, Exhibition graphics, Print, Branded giveaways
Series of posters
