Project contributions: Campaign branding & identity design, Campaign launch design, Window display design, Retail POS display design, Web design, Art direction, Graphic design, Print.
Created a new brand platform and visual identity through retail, e-commerce site and social media platforms in China.
Sephora is one of the biggest beauty retail chain in the world, with authentic French heritage. They curate a wide selection of the most popular beauty brands and products in the world.
In the competitive beauty retail landscape in China, Sephora wanted to stand out and play a more meaningful role in women's lives – share their beauty knowledge and philosophies, so as to inspire women to ignite their 'beauty power'.
I worked together with fellow Senior Art Director Shu Teoh, to create the brand campaign visual identity guidelines, and the first-ever window display and retail design in China, where customers would be exposed to Sephora's new brand campaign idea of ‘Beauty Power – Turn it on’.
The following examples show how Sephora inspires women to turn on their ‘Beauty Power’ through '‘Beauty Lesson #01’ for the Spring season.
Window display at Sephora flagship store in Shanghai
(Translation from Chinese) Beauty Lesson #01: While others welcome Spring, you — become Spring.
Below: Infinity window display (angle view) — relief cut-out of main visual.
Vertical/Double window display
In-store retail POS display
Sephora homepage banner
Sephora 'Beauty Power' visual identity guidelines
