Created a new brand platform and visual identity through retail, e-commerce site and social media platforms in China.
Sephora is one of the biggest beauty retail chain in the world, with authentic French heritage. They curate a wide selection of the most popular beauty brands and products in the world. 
In the competitive beauty retail landscape in China, Sephora wanted to stand out and play a more meaningful role in women's lives – share their beauty knowledge and philosophies, so as to inspire women to ignite their 'beauty power'. 
I worked together with fellow Senior Art Director Shu Teoh, to create the brand campaign visual identity guidelines, and the first-ever window display and retail design in China, where customers would be exposed to Sephora's new brand campaign idea of ‘Beauty Power – Turn it on’. 
The following examples show how Sephora inspires women to turn on their ‘Beauty Power’ through '‘Beauty Lesson #01’ for Spring 2013.
Beauty Lesson #01 (translation from Chinese): While others welcome Spring, you – become Spring.
Infinity window display (angle view) – relief cut-out of main visual
Vertical/Double window display
In-store retail display
Sephora homepage banner
Sephora 'Beauty Power' visual identity guide

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