FUN, a pioneering Chinese Streetwear brand, launched its first pop-up event outside of China to celebrate their latest artist collaboration – FUN x Jason Freeny’s Garfield© fashion collection. Hosted at the Old Truman Brewery in East London, the event’s title – From East to East – captured the cultural bridge between China and (East) London.
The pop-up showcased limited edition fashion, sculptures, and collectible toys by FUN alongside the legendary American designer Jason Freeny, creating an immersive experience that blended innovative streetwear heritage, and playful artistry and design. Established in 1985, FUN is a favourite among Chinese millennials and the first commercial Chinese streetwear brand to showcase at London Fashion Week (LFW).
Project contributions:
Event branding, Illustration, Poster & exhibition graphics, Print, Branded giveaways
Event branding, Illustration, Poster & exhibition graphics, Print, Branded giveaways
Event identity
Invite
Press invites
Giveaways
Giant lightbox graphic posters
Facade of pop-up venue
Other logo proposals using the Chinese character “东” which means “East”.
Photos courtesy of FUN.
