Project contributions: Event branding, Illustration, Poster design, Exhibition graphics, Print, Giveaways Design.
FUN is a Chinese Streetwear brand, and it's their first pop-up event outside of China for the launch of their latest artist collaboration – FUN x Jason Freeny’s Garfield© fashion collection. The pop-up venue is at the Old Truman Brewery – East of London. Hence the event name – ‘From East to East’.
The event showcased sculptures, toys and fashion by the Oriental street fashion brand FUN and legendary American designer Jason Freeny.
FUN, a street fashion band established in 1985, is one of the favourite go-to brands for the Chinese millenials. FUN is the first commercial street fashion brand from China to showcase during London Fashion Week LFW.
Event identity
Invite
Press invites
Giveaways
Giant lightbox graphic posters
Facade of pop-up venue
Other logo proposals using the Chinese character “东” which means “East”.
Photos courtesy of FUN.