FUN is a Chinese Streetwear brand, and it's their first pop-up event outside of China for the launch of their latest artist collaboration – FUN x Jason Freeny’s Garfield© fashion collection. The pop-up venue is at the Old Truman Brewery – East of London. Hence the event name – ‘From East to East’.
The event showcased sculptures, toys and fashion by the Oriental street fashion brand FUN and legendary American designer Jason Freeny.
FUN, a street fashion band established in 1985, is one of the favourite go-to brands for the Chinese millenials. FUN is the first commercial street fashion brand from China to showcase during London Fashion Week LFW.
Project contributions: Event branding, Illustration, Poster design, Exhibition graphics, Print, Giveaways Design.
Event identity
Invite
Press invites
Giveaways
Giant lightbox graphic posters
Facade of pop-up venue
Other logo proposals using the Chinese character “东” which means “East”.
Photos courtesy of FUN.
