Event branding, illustration and design for the launch of FUN fashion brand’s latest artist’s collaboration – FUN x Jason Freeny’s Garfield© fashion collection. The pop-up venue is at Old Truman Brewery – East of London. Hence the event name – ‘From East to East’.
The event showcased sculptures, toys and fashion by the Oriental street fashion brand FUN and legendary American designer Jason Freeny. 
FUN, a street fashion band established in 1985, is one of the favourite go-to brands for the Chinese millenials. FUN is the first commercial street fashion brand from China to showcase during London Fashion Week LFW.

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Pop-up concept by FreshMess. Interior design by ExhibitHire. 
Photos courtesy of FUN.

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