Event branding, illustration and design for the launch of FUN fashion brand’s latest artist’s collaboration – FUN x Jason Freeny’s Garfield© fashion collection. The pop-up venue is at Old Truman Brewery – East of London. Hence the event name – ‘From East to East’.
The event showcased sculptures, toys and fashion by the Oriental street fashion brand FUN and legendary American designer Jason Freeny.
FUN, a street fashion band established in 1985, is one of the favourite go-to brands for the Chinese millenials. FUN is the first commercial street fashion brand from China to showcase during London Fashion Week LFW.