Project contributions: Event branding, Illustration, Poster design, Exhibition graphics, Print, Giveaways Design.
FUN is a Chinese Streetwear brand, and it's their first pop-up event outside of China for the launch of their latest artist collaboration – FUN x Jason Freeny’s Garfield© fashion collection. The pop-up venue is at the Old Truman Brewery – East of London. Hence the event name – ‘From East to East’.
The event showcased sculptures, toys and fashion by the Oriental street fashion brand FUN and legendary American designer Jason Freeny.
FUN, a street fashion band established in 1985, is one of the favourite go-to brands for the Chinese millenials. FUN is the first commercial street fashion brand from China to showcase during London Fashion Week LFW.
Event identity
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/24cc104c-0cfa-45c6-889e-06c310ca4997_rw_1200.jpg?h=66052b97f4a1fd4960ccd3164d82719e)
Invite
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/92d7f1ee-5b53-4801-b095-cb695344cad1_rw_1920.jpg?h=2e9c2e430d5f75932f4732466649e63a)
Press invites
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/2c64ad68-5b3d-4e86-bc1b-3bf63d80fa74_rw_1200.jpg?h=761f536697a768c4ca881b4870bd7060)
Giveaways
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/a640480d-062e-444e-b45d-eff09d57489a_rw_1920.jpg?h=51439ec52208bdcb69dad52a0494ffea)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/c70b402a-ce3e-433a-b1d5-feadb9b527f7_rw_1920.jpg?h=e5923567cf38fdb073dc19452111f390)
Giant lightbox graphic posters
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/d1c7d247-1646-4a00-9da7-3b1b302ae7bf_rw_1920.jpg?h=8114efeb910f50e8e29a18cf41a575f7)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/b6c90abc-b539-451b-b531-8b14326b41e3_rw_1920.jpg?h=c1f14587cdd6d57552f5ff9646fcdce3)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/221059f8-f0b8-4a6c-8b08-0b3e8cd422e3_rw_1920.jpg?h=3aab730ef27465401a0cf25a1d1a4ca5)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/de9f178c-f7c4-4565-944d-bdc718f2992c_rw_1200.jpg?h=a9299a5c3a7f1eb1300fa83ccd1a4c0d)
Facade of pop-up venue
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/a33369c9-3a9e-4ac0-a5ec-4954cf041da3_rw_1920.png?h=bf6b4e26f7587628f35faba255174b41)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/7f74f74f-2bdf-47cb-a7a0-fc6484f1977f_rw_1200.jpg?h=4195d780c1c94b9f48afc9701c9c65e8)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/458c89ae-156d-40e8-bd0f-595da98b460f_rw_1920.jpg?h=03b47bcedce46a18a4afb999eac936b9)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/bb3c8393-1ee2-42d3-9d98-3b85028938f4_rw_1920.jpg?h=d6ac831b28313a4f50cd0b00966dee69)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/f77a5dd2-9c69-4dc8-9a14-a45bba1aa127_rw_1920.jpg?h=0fd5b05391b6c0f9aaed6a0621a750b4)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/fdc3b59e-1085-4a47-9953-4f9148922643_rw_1200.jpg?h=d682406de4ce5a12e5bff6a2f1fd9d37)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/c9a8f2c8-d104-4f26-996f-889ae158026a_rw_1920.jpg?h=23298a3b62d9418e6e745fd356744fda)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/e3fd52d0-8330-4f61-adec-5c160903eb5f_rw_1920.jpg?h=948957dbbd6df023da80901d4e8ac2e7)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/86b44aaa-1ea6-4851-98aa-59b2d033eb7f_rw_1920.jpg?h=b3a96609866d027b7ebeeeaee9e43f61)
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/e08229e2-402f-4522-9eb9-b4a636dddff8_rw_1920.jpg?h=7872bca0159e367fcb45bbb5d477cd61)
Other logo proposals using the Chinese character “东” which means “East”.
![](https://cdn.myportfolio.com/c8392657992d80fdd01da8f216fc1648/9c8b4031-5ea7-4bed-a9c1-67c1d74d0a15_rw_1920.png?h=c94b3dc1d1bd5ca6b1873e5f742da248)
Photos courtesy of FUN.