Press Launch: Introducing Starbuck Reserve coffee. 

For the launch of Starbucks Reserve (a range of limited edition, high-quality coffees), we designed a unique in-store tasting experience.

Starbucks Coffee Masters share the stories behind the coffees, while customers experience the variety of different flavours using their senses of taste and smell. 

My Creative Director and I came up with the concept for the launch and design for the tasting booth. I did all the design and execution of the point-of-sale materials.

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