For the launch of Starbucks Reserve, a collection of rare, limited-edition coffees, we crafted an immersive in-store tasting experience that brought the origin and artistry of each coffee to life. Guests were guided by Starbucks Coffee Masters, exploring the nuanced flavours and aromas of the Reserve range, while discovering the rich stories behind each bean – from farm to cup.
Collaborating closely with my Creative Director, I co-conceptualised the launch experience and designed the tasting booth, translating the brand’s premium ethos into a refined, sensory environment. I also designed and executed all point-of-sale materials, invitations, and supporting graphics, ensuring a seamless, elegant narrative that reinforced the exclusivity, craftsmanship, and sophistication of Starbucks Reserve.
Project Contributions:
Event design, Retail POS displays, Invitation design, Illustration, Graphic design, Art direction, Print
Event design, Retail POS displays, Invitation design, Illustration, Graphic design, Art direction, Print
